Sapahisturismo is a program under Artesano, the chapter's flagship campaign for the Marikina shoe industry.
It aims to bridge the gap between Marikina's declining shoe industry and today's market. Rather than competing on mass production, it highlights what sets Marikina apart: the artisanal work and effort of its local shoemakers.
The vision
The goal is for Marikina to become a renowned destination for shoe and craft enthusiasts, where visitors come not only to buy Marikina-made shoes but to experience the city's rich shoemaking culture first-hand.